It started in a Melbourne cafe with a simple idea: Keep it and use it again. KeepCup was launched in 2009. They designed and made a barista standard reusable cup for people to enjoy better coffee on the go.

11 years on, KeepCup is embraced all over the world and reusers divert what they estimate as more than 8 billion single-use cups are saved from landfill each year. Carrying a KeepCup has become a symbol of the difference individual action can make.

KeepCup donate 1% of global revenue to environmental causes and are a certified B Corporation. They champion the transition to a circular economy by promoting reduced consumption, reuse and repair.